Dance Dance Revolution fans are pretty intense. Enough so, in fact, that they’d created literally dozens of independent online communities dedicated to the game – oddly enough, however, before this project Konami had never created one of their own. Realizing the potential of an entire social network devoted to one of their most popular franchises, they got in contact with Agora Games and us to develop and design a DDR Community site from the ground up. Our role in the project was solely the early design; upon completion we handed off our PSDs to Agora to mark up and develop.
While it follows the general idea of the DDR brand, the community site is not based on any one product; the look was achieved using box art from across all the games and with input from Konami, as well as a fresh new coat of paint that references a sort of stylish, futuristic user interface. This allows the site to feel related to every part of the DDR Universe, but still maintain a separate identity of its own.
The design actually went through a bunch of revisions and a complete team change on the client’s side before settling on this final product. It’s surprisingly difficult to balance all the visual interest that’s expected with a video game franchise with all the flexibility and room that’s needed for a social network’s wealth of content; the final product achieves that balance well, feeling very much like a DDR product but also feeling open and clean enough to fit various types of content.